Agile Innovation
Agile Innovation is a proven sprint-based approach that provides iterative learning to improve depth of insight, decision-making and speed-to-market.
Fusion Methodology™
Fusion Methodology™ is an engaging approach to qualitative research with the benefits of agile learning utilizing sprints.
Innovation Strategy Assessment
Valen Group’s Innovation Strategy Assessment focuses on the innovation direction and communication. We assess the understanding, clarity and linkage to growth strategy, how innovation strategy
Strategically Rebranding to Scale
Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through the conveyance of ideas, communications,
Understanding different cultures is critical to the development of Global Strategy
Imagine walking but all you can do is look at your toes – it’s only a matter of time until you bump into something and
5 Reasons Every Brand Needs a Journey Map
A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing
5 Reasons Why You Might be Stuck When Developing an Innovation Strategy
We identified 5 reasons why leaders and their teams get stuck when developing an innovation strategy; and these issues can further hinder each and every
So You Want Bolder Innovation? Define the Types of Innovation First
Determining the portfolio of innovation projects is part of innovation strategy. The prerequisite to responsibly developing organizational or departmental innovation is the understanding what kinds
Gus Valen’s Agile Way
A perspective to apply Agile methodology in strategy, innovation, and market research
Process Improvement is Not Enough To Significantly Change Innovation Results
Increasing the probability of success in innovation is a key challenge that even the most experienced market leaders face. The probability of success is an even bigger challenge when it involves doing new things to expand
Framing the Problem: The First Step in Successful Innovation
The way to solve a complex problem is to break it down into smaller problems that are much more easily solved. However, the first step
$1B Whitespace Opportunity Identified
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.