Gus Valen’s Agile Way
A perspective to apply Agile methodology in strategy, innovation, and market research
A perspective to apply Agile methodology in strategy, innovation, and market research
Increasing the probability of success in innovation is a key challenge that even the most experienced market leaders face. The probability of success is an even bigger challenge when it involves doing new things to expand
The way to solve a complex problem is to break it down into smaller problems that are much more easily solved. However, the first step
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business
Valen to reinvigorate growth for a mature $1B brand a new President had recently been assigned to lead
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
Feminine care category uses new agile learning method with Valen’s Fusion Methodology
Reposition an existing product to find a point of difference and optimize overall packaging and messaging design
Embrace an entrepreneur’s passion and inspiration to jumpstart your front-end innovation projects.