Strategic Brand Licensing for the CEO
Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your brand portfolio.
Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your brand portfolio.
New Paleo Food Certification Brings Clarity and Trust for Manufacturers, Retailers, and Consumers
Reinvigorate a mature brand licensing program by extending equity from rust protection to surface protection
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Extending a brand requires thinking through a holistic growth strategy prior to beginning a growth program execution.