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Thought Leadership

Strategic Brand Licensing for the CEO

Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your
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Thought Leadership

End Gaming The Future of Food & Beverage – Channel Blur

There is one thing in common with this market disruption – Channel Blur. Channel Blurring is here now and will
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Thought Leadership

Gus Valen’s Agile Way

A perspective to apply Agile methodology in strategy, innovation, and market research
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Thought Leadership

Future of the Restaurant: A Memo to the Restaurant CEO

Imagine walking but all you can do is look at your toes – it’s only a matter of time until
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Thought Leadership

Brand Extension Must be Execution “Agnostic” at the Start

Extending a brand requires thinking through a holistic growth strategy prior to beginning a growth program execution.

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