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Thought Leadership

Product Development: Reconciling a Linear Process with Iteration in Innovation

A follow up to Valen’s Agile Way

Thought Leadership

So You Want Bolder Innovation? Define the Types of Innovation First

Determining the portfolio of innovation projects is part of innovation strategy. The prerequisite to responsibly developing organizational or departmental innovation

Thought Leadership

Gus Valen’s Agile Way

A perspective to apply Agile methodology in strategy, innovation, and market research

Thought Leadership

Process Improvement is Not Enough To Significantly Change Innovation Results

Increasing the probability of success in innovation is a key challenge that even the most experienced market leaders face. The

Thought Leadership

How CPG Leaders Can Make Better Decisions

The truth is that too many smart consumer products leaders try to “tough-it-out,” thinking it is normal to make “hard”

Thought Leadership

Framing the Problem: The First Step in Successful Innovation

The way to solve a complex problem is to break it down into smaller problems that are much more easily

Thought Leadership

What is Critical to Understand about Innovation Strategy Firms

The primary objectives of innovation strategy are to decide on how best to allocate resources and articulate an innovation roadmap.

Thought Leadership

Product Innovation is Not Only about the Process

Many companies have decent product development processes and yet fall short of generating breakthrough product innovation that is meaningful to

Thought Leadership

Design a More Efficient Innovation Strategy

Business leaders always look to make better decisions on defining and driving an innovation strategy to support their growth strategy.

Thought Leadership

Improving the Innovativeness of Your Organization

Have you ever been told “no” by a member of your staff? Have you ever been really upset that things

Thought Leadership

Innovation Management Requires Assessing Organizations from Several Angles

Innovation management requires assessing the organization from several angles. Many corporate innovation leaders we find are seeking out the next

Thought Leadership

What’s standing between you getting to know your customer?

Focus groups have been the research standard. Why limit the value you get from that investment when you can experience