Introduction to Our Strategic Brand Licensing Philosophy from our Managing Partner
For over 15 years we have honed our system to build significant, long-term programs. We are different because we are a strategy consulting firm and also handle deal execution and management. We calculated that our average brand licensing deal is over 15 times the typical corporate trademark deal. While our portfolio is focused, we are a Top 25 Global Licensing Agency according to License! Global Magazine.
We foster a strategic partnership culture based upon trust and helps everyone gain more out of relationship because it is built for the long run. We let fact drive fit decisions for growth and infuse an agile (speed+learning) mindset.
The Valen Group has significant experience developing and managing brand licensing programs globally that drive multi-million dollars of royalty and are brand enhancing. We call this, uniquely, Strategic Brand Licensing, and we want to work with executives who are like-minded about significant growth projects.