We have helped create over $3B in new revenue with our agile approach and deep insight methods

Our Approach

We help you drive bolder innovation while substantially speeding up the development cycle through Valen Agile Market Learning methods. There are always white space opportunities from which to innovate; however, finding unique and valuable new solutions requires a small team to conduct multi-disciplinary methods focused on behavioral and experimental learning.

It is important to clearly define a primary target with whom to conduct empathy to uncover tensions an needs. We identify these subjects by defining the Inspirational Design Target and use our Fusion MethodologyTM: for immersive learning. Our approach to solution creation is not a step but rather a continuous process to refine, tweak, and deliver innovation aimed at identifying sustainable breakthrough opportunities. For validation of both concept and product or solution, we mix qualitative and custom quantitative market research methods including usage, concept testing and market experiments to ensure unique point of difference and preference. For end-to-end engagements, as strategists we work from early stage to launch and help define and validate go-to-market plan and financial pro-forma business case or new venture plan.


Understanding & Immersion
Establish Contract for Success
Problem Framing & Hypothesis
Build High-Performance, Collaborative Team Environment


Observation, Ideas & Insight
Define Inspirational Design Target & Conduct Empathy
Map Category/Market Needs & Dynamics, JTBD
Identify Initial Solutions/Positions


Create & Adapt Solution
Conduct Agile Market Learning
Establish Market Experiment
Refine solution through Iterative Learning

create wheel

CREATE” is in the middle and not a defined step because we continually learn and iterate to shape, improve, or refine the solution and positioning communication.

Five Elements to Make Innovation Work

Leverage five elements which touch every aspect of the innovation process to drive synergy and deliver a superior outcome.

Create an Innovative Team Environment. Iterative Approach to Solution Creation


RIGHT PEOPLE MIX: Solve problem in days instead of months by ensuring the right mix of people, thinking styles and skill sets. We use quick and effective tools to kick-off project and improve productivity of employees within teams through common understanding in problem solving areas.

  • We map the preferred problem-solving thinking style of each person involved in innovation.
  • Members of project teams become more productive when they are aware of their own thinking style and which style is most appropriate at which stage in a project.
  • We leverage diverse people and opinions to foster breakthrough thinking.

Success Stories

Thought Leadership

Learn More

Learn more about our Innovation Consulting. Talk with us about our services and how we can help you drive innovation that delivers your business goals.