To create differentiated innovation, traditional qual and quant research methods don’t cut it. In this video, our VP of Strategy and Innovation breaks down a snippet of his conversation with the former Director of Innovation at E.J. Gallo Winery. Michele Sandoval shares how her team found the critical insights with consumers that led to High Noon Vodka, a product that completely changed the alcohol industry.
About David Millay
Senior Consultant at Valen Group. Specializes in innovation strategy and brand licensing, helping companies identify growth opportunities.