Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the client team was previously unable to prove concept value
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business
Valen to reinvigorate growth for a mature $1B brand a new President had recently been assigned to lead
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core values
Valen identifies an underdeveloped category for restaurant brand to expand market share
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
Feminine care category uses new agile learning method with Valen’s Fusion Methodology
Reposition an existing product to find a point of difference and optimize overall packaging and messaging design
Valen helps assess a green packaging market opportunity
Embrace an entrepreneur’s passion and inspiration to jumpstart your front-end innovation projects.
Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and climb to the top. As you might envision, it is difficult from the ground to see the highest mountain. You think you have the tallest one and you climb up it. Likely, you can see it’s tall enough but you wouldn’t know if it’s the tallest. Think about the tallest mountain as your biggest opportunity area of needs to solve for consumers.
