Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
Feminine care category uses new agile learning method with Valen’s Fusion Methodology
Valen helps assess a green packaging market opportunity
Embrace an entrepreneur’s passion and inspiration to jumpstart your front-end innovation projects.
Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and climb to the top. As you might envision, it is difficult from the ground to see the highest mountain. You think you have the tallest one and you climb up it. Likely, you can see it’s tall enough but you wouldn’t know if it’s the tallest. Think about the tallest mountain as your biggest opportunity area of needs to solve for consumers.
The primary objectives of innovation strategy are to decide on how best to allocate resources and articulate an innovation roadmap. Innovation strategy typically defines the type and scope of innovation activities, the innovation portfolio make-up, and how teams plan and execute innovation.
Many companies have decent product development processes and yet fall short of generating breakthrough product innovation that is meaningful to the consumer and differentiating enough in the market place. As a matter of fact, our experience as Product Innovation Consultants, working with both large size and midsize companies suggest that the issue, most of the time, is not about generating more ideas but rather identifying the really good ones which are capable to make a difference and generate the desired ROI.
Extending a brand requires thinking through a holistic growth strategy prior to beginning a growth program execution.