IHOP Breakfast Category Brand Licensing
January 21, 2022
Valen identifies an underdeveloped category for restaurant brand to expand market share
Gold Eagle: Newly Acquired Brand Needed Positioning Strategy
January 21, 2022
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
How to Understand What Consumers Really Think and Feel
January 21, 2022
Feminine care category uses new agile learning method with Valen’s Fusion Methodology
Product Repositioning and Design Strategy
January 21, 2022
Reposition an existing product to find a point of difference and optimize overall packaging and messaging design
Strategic Viability of Sustainable Packaging Solution
January 20, 2022
Valen helps assess a green packaging market opportunity
Front-End Innovation Should Emulate an Entrepreneur’s Journey
January 9, 2022
Embrace an entrepreneur’s passion and inspiration to jumpstart your front-end innovation projects.
What is the Value of a Need State?
December 23, 2021
Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and climb to the top. As you might envision, it is difficult from the ground to see the highest mountain. You think you have the tallest one and you climb up it. Likely, you can see it’s tall enough but you wouldn’t know if it’s the tallest. Think about the tallest mountain as your biggest opportunity area of needs to solve for consumers.
Best Practices for Global Innovation Strategy
December 20, 2021
Conduce benchmarking to collect and share best practices in coordinating global innovation and recommended organizational changes to improve speed-to-market
What is Critical to Understand about Innovation Strategy Firms
June 14, 2021
The primary objectives of innovation strategy are to decide on how best to allocate resources and articulate an innovation roadmap. Innovation strategy typically defines the type and scope of innovation activities, the innovation portfolio make-up, and how teams plan and execute innovation.
Product Innovation is Not Only about the Process
May 12, 2021
Many companies have decent product development processes and yet fall short of generating breakthrough product innovation that is meaningful to the consumer and differentiating enough in the market place. As a matter of fact, our experience as Product Innovation Consultants, working with both large size and midsize companies suggest that the issue, most of the time, is not about generating more ideas but rather identifying the really good ones which are capable to make a difference and generate the desired ROI.
Brand Extension Must be Execution “Agnostic” at the Start
February 10, 2021
Extending a brand requires thinking through a holistic growth strategy prior to beginning a growth program execution.
