Brand licensing offers a unique opportunity to extend your brand’s reach and generate new revenue streams. But to fully capitalize on these opportunities, you need a clear strategy, the right partnerships, and a structured approach. At Valen, we provide comprehensive brand licensing consulting services, helping you evaluate, optimize, and grow your licensing program to fit your brand’s goals and market opportunities.
Whether you’re managing an existing licensing program or exploring brand licensing for the first time, our team of experts is here to guide you in making informed, strategic decisions that maximize your brand’s potential.
Our brand licensing consulting follows an agile, iterative process, keeping your brand’s goals and market insights at the core. Each stage reduces risk, accelerates execution, and maximizes value.
This streamlined approach delivers impactful, adaptable licensing solutions tailored to your evolving goals.
Evaluate your current licensing program and benchmark it against industry best practices. Identify opportunities for process improvements and program growth.
Develop a multi-year licensing strategy that aligns with your brand’s goals, sets clear objectives, and identifies growth opportunities.
Consult on structuring licensing deals and setting royalty rates to ensure fair value and sustainable partnerships.
Strengthen your brand’s IP protection to safeguard assets and ensure long-term program stability.
Identify potential licensing partners, assess existing partnerships, and offer guidance on partner management, negotiation, and potential replacements.
Conduct a growth assessment to prioritize categories, identify white space opportunities, and develop a licensing roadmap that fits your brand’s strategy.
Comprehensive Expertise
Our team includes specialists in brand licensing, growth strategy, pricing, and market sizing, providing a full suite of consulting services.
Tailored Solutions
We adapt our approach to your specific needs, from quick initial assessments to in-depth, board-ready strategic plans.
Proven Results
With a track record of successful licensing programs, we help clients unlock new opportunities and navigate challenges.
Flexible Engagements
Whether you need guidance on a specific licensing deal or a full program assessment, we offer project-based support that fits your objectives.
Valen’s Strategy Consulting Practice provides fact-based, strategic analysis that guides strategic decisions and creates a competitive advantage.
Assess and Define
Begin with an assessment of your current licensing program (or a feasibility study if new to licensing), identifying strengths, challenges, and growth opportunities.
Develop Strategic Roadmap
Create a comprehensive licensing strategy that includes goals, resource allocation, deal structures, and partner priorities.
Implement and Optimize
Roll out the licensing strategy with structured guidance on partner negotiations, royalty rates, and IP protection.
Manage and Adapt
Provide ongoing support to monitor, manage, and adapt the program as needed, ensuring alignment with your brand’s evolving strategy and market conditions.
