Brand Licensing Consulting Services
We offer brand licensing and brand partnership strategy and management consulting services on a project basis. We can consult for your organization if you:
Manage your own brand licensing program
Would like to assess your current brand licensing agency
Want to consider brand licensing but are not sure if brand licensing is a strategic fit
Present a program valuation or opportunity size as part of your growth strategy
Existing Program Consulting
Typical consulting needs we fulfill are to present a high-level assessment, conduct a strategic analysis with recommendations or provide benchmarking to help you grow and improve your existing program. Our services for your existing program include:
- Program Assessment Services
- Program Best Practice Benchmarking
- Strategic Planning Practices – Annual and Multi-Year Goal Setting & Program Management Rhythm
- Deal Structures and Royalty Rates
- Organizational & Process Improvement
- IP protection
- Growth Assessment or Growth Strategy Roadmap
- Opportunity Identification – Category Prioritization, White Space Opportunities
- Potential Licensing Partner Identification or Replacement Options
- Partner (Licensee) Management Advisory
- Partner Negotiations
- Partner Assessment
- Agency Representation Assessment or Contract Negotiation
- Partner Work-Out Resolution/Exit
Existing Program Engagement Example
We conducted a strategic assessment of a major restaurant brand owner’s long-term licensing program. New management had concerns for security in the future of current, significant revenue streams, and questioned if they could grow the program. We identified some major challenges that, with proper negotiation, could unlock significant benefit to both parties (win-win). We also helped dimensionalize upside opportunities and the realistic effort and timeline to achieve them. The outcome was a clear set of choices and subsequent actions which the client can execute, or utilize us to execute, over the years.
New to Brand Licensing
Are you unsure if brand licensing is right for your organization?
How We Work
We can provide a quick initial assessment in a few weeks or a more in-depth study appropriate for leadership or board level review of brand licensing. We provide integrated services with strategists such as:
- Growth Strategist
- Brand Licensing Strategist
- Pricing or Market-Sizing Strategist
- Market Research Strategist
