Services

Strategic Planning

Strategic Planning

STRATEGIC PLANNING IS A CRITICAL PROCESS TO DEFINE THE FUTURE OF YOUR ORGANIZATION THAT ALIGNS STAKEHOLDERS AND THE RESOURCES TO SEE OUT THAT VISION.

OUR APPROACH

The Valen Group uses proprietary strategic planning frameworks based on best-in-class methodologies at the corporate and business unit level, providing studies, facilitation, and development to improve planning effectiveness and deployment of strategic programs.

 

DEVELOPING STRATEGY

Corporate- and Business-Unit Planning

In corporate-level planning, we help senior executives organize and execute a process to decide or change make-up of portfolio (e.g. in which businesses to compete), set targets, allocate resources and coordinate activities across business-unit portfolio. 

In business-unit planning, we support the divisional head (CEO, President or GM) and their team to develop strategy within three areas: 1) Growth, 2) Competitiveness, and 3) Operational Effectiveness.

Our team brings fresh perspective and entrepreneurial passion to strategy development and a comprehensive planning framework customized to the client’s unique situation. Our approach considers three strategic planning process components:

I. Vision Development 
Our methodology is derived from Collins & Porras theory of envisioning the future through a “vivid description” that evokes emotion. A vision-level goal can help set direction by defining a Big Hairy Audacious Goal (BHAG). Typically Vision, Mission and Core Values are the critical set of defining elements to align and guide an organization.

II. Long-Range Planning (LRP)
Is the planning process where strategies are developed to achieve growth plans, compete in existing markets and make organizational improvements.

III. Annual Operating Plan (AOP)
Separating strategic planning from annual budgeting, yet having a framework to link them together allows resources to be allocated to the strategic and tactical priorities of the year, delivering better year-over-year results.

 

IMPROVING THE PROCESS

Strategic Funds Management
Strategic Funds Management is a progressive strategic project portfolio management methodology that can improve resource allocation and create transparency in spending and decision-making. It resolves critical issues for clients by linking the strategic plan, a multi-year, high-level planning process to the budgeting process, typically a one-year detailed planning process.

Five Common Strategic Planning Process Issues

In our experience we have found five common strategic planning issues that when addressed improve strategic planning effectiveness that we have helped leaders resolve:

  • Craft a clear vision that evokes imagination and emotion and acts as an aligning compass in everyday decision-making
  • Fix deployment issues such as accountability or maintaining the plan’s course with an easy system for tracking 
  • Resolve bottleneck of doing too much by match resources and ROI to strategy map
  • Link the strategic plan (LRP) to the budgeting process (AOP) to align resources and execution roadmap
  • Develop a common set of tools, processes and templates for organization-wide planning

HOW WE CAN HELP

We provide practical support through action. Improve your efforts with Valen’s tools, a specific issue-based strategic study, coaching or a collaborative workshop to develop the blueprint.

Articles

Related Stories

Innovation 101

5 Reasons Every Brand Needs a Journey Map

Read More
Case Study

$1B Whitespace Opportunity Identified

Read More
Case Study

Optimized Social Platform Business Model for Women’s Health

Read More
Case Study

Product Repositioning and Design Strategy

Read More

Articles

CASE STUDIES

CLIENTS

FEATURED CLIENTS