We define strategy as a series of deliberate choices.
Rather than attempting to predict the future, effective strategy focuses on selecting the future you wish to pursue.
Our strategic planning engagements guide clients through the process of setting strategic direction by leveraging marketing analysis, board-level guidance, and core competencies.
Valen’s approach emphasizes the importance of strategic conversations to define boundaries and address key questions such as identifying core competencies and growth potential.
By understanding these elements, organizations can craft a strategy that not only sets clear priorities but also differentiates them in the marketplace, ensuring sustainable growth and competitive advantage.
Transcript
0:00 Strategy is a set of choices. The first
0:02 choices begin with deciding your
0:04 direction in the right arena where you
0:06 actually have a shot at winning.
0:08 Strategy isn’t about predicting the
0:09 future. It’s about choosing what future
0:11 to pursue. So, we’ll utilize these
0:13 inputs to define strategic direction for
0:15 planning. The market and company
0:17 analysis, owners or board level guidance
0:19 and boundaries, core competencies to
0:22 lead in strategic questions to get to
0:23 your problems and opportunities. That’s
0:25 going to drive strategic direction. Now
0:27 that starts really with a strategic
0:29 conversation. That conversation when we
0:31 have that we need to summarize and and
0:33 articulate who are we right set the
0:36 boundaries of what the strategy um and
0:39 the plan is supposed to deliver. What
0:40 strategic questions as we said do we
0:42 have and it clearly sets the direction
0:44 of strategy development. Here are some
0:45 examples of strategic questions. What do
0:48 we do well? What are our core
0:50 competencies? How do they differ
0:52 differentiate us in the marketplace? How
0:53 much growth do we have in the next 5
0:55 years to decade? What’s our growth gap?