5 Reasons Every Brand Needs a Journey Map
A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing
Framing the Problem: The First Step in Successful Innovation
The way to solve a complex problem is to break it down into smaller problems that are much more easily solved. However, the first step
What is Critical to Understand about Innovation Strategy Firms
The primary objectives of innovation strategy are to decide on how best to allocate resources and articulate an innovation roadmap. Innovation strategy typically defines the
Product Innovation is Not Only about the Process
Many companies have decent product development processes and yet fall short of generating breakthrough product innovation that is meaningful to the consumer and differentiating enough