5 Reasons Every Brand Needs a Journey Map
March 31, 2022
A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing innovation efforts.
Framing the Problem: The First Step in Successful Innovation
February 10, 2022
The way to solve a complex problem is to break it down into smaller problems that are much more easily solved. However, the first step in problem solving is to identify the problem we are trying to solve. If it isn’t written down and critically discussed, we haven’t completed what we call “Framing the Problem.”
What is Critical to Understand about Innovation Strategy Firms
June 14, 2021
The primary objectives of innovation strategy are to decide on how best to allocate resources and articulate an innovation roadmap. Innovation strategy typically defines the type and scope of innovation activities, the innovation portfolio make-up, and how teams plan and execute innovation.
Product Innovation is Not Only about the Process
May 12, 2021
Many companies have decent product development processes and yet fall short of generating breakthrough product innovation that is meaningful to the consumer and differentiating enough in the market place. As a matter of fact, our experience as Product Innovation Consultants, working with both large size and midsize companies suggest that the issue, most of the time, is not about generating more ideas but rather identifying the really good ones which are capable to make a difference and generate the desired ROI.
