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Xerox Macbook… it almost happened
In today’s competitive business landscape, your brand is more than just a logo and a tagline; it’s the soul of your organization. A well-defined brand strategy is the driving force behind your success, shaping how consumers perceive your company and, ultimately impacting your revenue. But when is the right time to seek the guidance of a brand strategy consultant? Let’s explore this crucial decision, and why the Valen Group is the boutique consultancy for your strategic brand positioning needs.
Trending Innovation Methods for Consumer Brand Organizations
The Valen Group conducted an analysis of Innovation strategy projects sponsored at the executive level from our firm and related strategic projects to identify trending
Why Your Company Needs Strategic Planning
A follow up to Valen’s Agile Way
Product Development: Reconciling a Linear Process with Iteration in Innovation
A follow up to Valen’s Agile Way
Unlocking Business Growth: When to Partner with a Brand Strategy Consultant
In today’s competitive business landscape, your brand is more than just a logo and a tagline; it’s the soul of your organization. A well-defined brand strategy is the driving force behind your success, shaping how consumers perceive your company and, ultimately impacting your revenue. But when is the right time to seek the guidance of a brand strategy consultant? Let’s explore this crucial decision, and why the Valen Group is the boutique consultancy for your strategic brand positioning needs.
Five Reasons To Re-Evaluate Your Branding
Strategic branding is a key driver in any industry if you want to grow your business. It is the most important element in regard to positioning your brand to your strategic target. Like people, brands age and evolve over time. In order for a brand to stay relevant, it too needs to evolve with its consumer. Thoughtful brand strategy should always take into consideration foundational brand building blocks such as an equity pyramid including the brand character, the brand promise or brand essence, and the strategic target. These foundational building blocks give your brand focus that inspires the visual identity system.
Strategically Rebranding to Scale
Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through the conveyance of ideas, communications, and ideals. A brand strategy nurtures and evolves to align with the values & motivations of a unique and targeted audience.
Understanding different cultures is critical to the development of Global Strategy
Imagine walking but all you can do is look at your toes – it’s only a matter of time until you bump into something and have to look up. Well, look up because as the top executive of a restaurant concept, it is time to think about the future of the restaurant. How far out are you willing to let yourself think?
5 Reasons Every Brand Needs a Journey Map
A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing innovation efforts.
Red Robin Retail Food Brand Licensing Long-Term Strategic Program
Red Robin’s Brand Licensing program startup from restaurant offerings to retail store shelves by leveraging unique product positioning, Signature Seasoning, and Brand Equity
Strategic Brand Licensing for the CEO
Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your brand portfolio.
Rust-Oleum Brand Licensing Program Expansion
Reinvigorate a mature brand licensing program by extending equity from rust protection to surface protection