Knowledge
Knowledge Search
Product Innovation is Not Only about the Process
Many companies have decent product development processes and yet fall short of generating breakthrough product innovation that is meaningful to the consumer and differentiating enough in the market place. As a matter of fact, our experience as Product Innovation Consultants, working with both large size and midsize companies suggest that the issue, most of the time, is not about generating more ideas but rather identifying the really good ones which are capable to make a difference and generate the desired ROI.
Brand Extension Must be Execution “Agnostic” at the Start
Extending a brand requires thinking through a holistic growth strategy prior to beginning a growth program execution.
Design a More Efficient Innovation Strategy
Business leaders always look to make better decisions on defining and driving an innovation strategy to support their growth strategy.
Improving the Innovativeness of Your Organization
Have you ever been told “no” by a member of your staff? Have you ever been really upset that things aren’t being done the right way? Have you fixed those problems? Well, if so, you just killed the two key factors of innovation – Openness and Freedom. Elements like these affect what we call “the environment” and it is the most overlooked area by executives. What we find is that most executives rarely look at improvement in more than one or two of the three areas necessary to manage an innovative organization: People, Process and Environment.
Biltmore Estate Hospitality Products Brand Licensing Program
Valen leverages Biltmore’s heritage and equity of gracious hospitality to launch a long-term food brand licensing program
Innovation Management Requires Assessing Organizations from Several Angles
Innovation management requires assessing the organization from several angles. Many corporate innovation leaders we find are seeking out the next tool or software solution but will it have the effect on innovation results that they want? For most organizational leaders looking to improve their innovation results, focusing on process alone is likely to be the least effective. Why is this the least likely place to start to improve innovation management? Because people run processes.
What’s standing between you getting to know your customer?
Focus groups have been the research standard. Why limit the value you get from that investment when you can experience more?