Knowledge
Knowledge Search
Grey Area Consumers: Are You Listening to the Right Consumers?
Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one is on the other end of the line? Well, if you have just invested money in research with consumers and you realize you have been talking to the wrong ones, it is very likely the same feeling.
Don’t Simulate Good Decision-Making
Don’t risk making a decision in simulation mode where the results look good at first glance but the information presented is not sufficient to make a good decision. Here are four points leaders should consider to make better decisions:
Future of the Restaurant: A Memo to the Restaurant CEO
Imagine walking but all you can do is look at your toes – it’s only a matter of time until you bump into something and have to look up. Well, look up because as the top executive of a restaurant concept, it is time to think about the future of the restaurant. How far out are you willing to let yourself think?
Understanding different cultures is critical to the development of Global Strategy
The Valen Group has consulted with major global 1000 innovation and brand focused companies and has significant global strategy consulting experience.
Framing the Problem: The First Step in Successful Innovation
The way to solve a complex problem is to break it down into smaller problems that are much more easily solved. However, the first step in problem solving is to identify the problem we are trying to solve. If it isn’t written down and critically discussed, we haven’t completed what we call “Framing the Problem.”
$1B Whitespace Opportunity Identified
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Optimized Social Platform Business Model for Women’s Health
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the client team was previously unable to prove concept value
adidas: Quick Validation to Drive Certainty Behind an Adjacent Innovation
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Innovative Business Model Leveraging New Technology
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business
Significant Growth through Innovation Platforms
Valen to reinvigorate growth for a mature $1B brand a new President had recently been assigned to lead
Niche Brand Next-Level Growth Strategy
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core values
IHOP Breakfast Category Brand Licensing
Valen identifies an underdeveloped category for restaurant brand to expand market share