Recruiting for a Fusion Methodology sprint begins with our rigorous process to ensure participants have a vested interest. Prior to engaging, collaborative learnings are collected to start the opening process.
Quantitative validation and other methods are included based upon project needs.
During Fusion, we utilize multiple sprints focusing on various Agile Market Learning methods. These methods garner unique insights through an iterative, sprint-based approach. The typical length of a Fusion sprint is 2 weeks. Number of sprints may vary for further learning or matched to fit the intensity of product- testing allowing rapid prototyping iterations.
The output is weekly report outs to provide ability to adjust learning to where the insight guides us to further explore tensions and opportunities. We follow consumers along their journey and capture video insights as well as transcription and all media.
We utilize an online video interview platform for private, backroom live viewing and team interactions. We provide full transparency by storing insight in an online catalog accessible to team with tools for further analysis during the sprint or as a future reference.
Fusion Methodology™ delivers:
- Highly Engaged Consumers/Customers
- Empathy-Based Exploration for Qualitative Insights
- Ongoing and Iterative Conversations with Target Consumers
- Mixed Method Agile Market Learning
- Holistic Rapid Prototyping & Iterative Development Cycles
- Weekly Sprint Updates & Planning
- Weekly Video Insights & Highlights
Agile Market Learning: Customer Journey Maps, Jobs-to-be Done (JTBD), Early Exploratory Insight to identify insight such as tensions, habits/behaviors, and opportunity areas
Innovation & Agile Product Testing: Early-stage opportunity areas, concept development and validation, business model identification, rapid-prototyping and in-depth product testing
Marketing & Branding: Provide context of language and clarity on messaging, identify and hone positioning, benefits, visualization, and other campaign elements