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Fusion Methodology™

Fusion Methodology™

Fusion MethodologyTM is a unique sprint-based agile learning method that provides meaningful observations with consumers to improve depth of insight, decision-making, and speed-to-market. It utilizes a mix of qualitative research methods but can be designed to include quantitative validation and other methods based upon project needs.
Fusion MethodologyTM is an engaging approach to qualitative research with the benefits of agile learning through sprints.

Fusion

Building
Fusion

Recruiting for a Fusion Methodology sprint begins with our rigorous process to ensure participants have a vested interest.  Prior to engaging, collaborative learnings are collected to start the opening process.

Quantitative validation and other methods are included based upon project needs.

Fusion
Sprint
Immersion

During Fusion we utilize multiple with Agile Market Learning methods and gain unique insights through our iterative, sprint-based approach. The typical length of Fusion is 2 weeks.  We can add-on sprints for further learning or fit length and intensity to agile product testing of rapid prototyping iterations.

The
Results

The output is weekly report outs to provide ability to adjust learning to where the insight guides us to further explore tensions and opportunities. We follow consumers along their journey and capture video insights as well as transcription and all media.

Ongoing
Insight
& Capturing

We utilize an online video interview platform for private, backroom live viewing and team interactions. We provide full transparency by storing insight in an online catalog accessible to team with tools for further analysis during the sprint or as a future reference.

Fusion Methodology™ delivers:

  • Highly Engaged Consumers/Customers
  • Empathy-Based Exploration for Qualitative Insights
  • Ongoing and Iterative Conversations with Target Consumers
  • Mixed Method Agile Market Learning
  • Holistic Rapid Prototyping & Iterative Development Cycles
  • Weekly Sprint Updates & Planning
  • Weekly Video Insights & Highlights

Use Cases

Agile Market Learning: Customer Journey Maps, Jobs-to-be Done (JTBD), Early Exploratory Insight to identify insight such as tensions, habits/behaviors, and opportunity areas

Innovation & Agile Product Testing: Early-stage opportunity areas, concept development and validation, business model identification, rapid-prototyping and in-depth product testing

Marketing & Branding: Provide context of language and clarity on messaging, identify and hone positioning, benefits, visualization, and other campaign elements

DIFFERENCE

Vested Interest

Fusion is a shift that redefines the consumer from a transactional source of information to a trusted contributor. Our Intensive screening makes the difference from a typical project because of participants' vested interest in the problem.

Continuous Insight

Sprint-based consumer touchpoints over a period of time. Seamless mix of observation and deep relationship-level interactions between consumers and your project team. Reach your audience in-home, in-store, online and everywhere in-between to capture the whole journey.

Agility + Depth

Fusion matches the agility of your entrepreneurial approach while providing you with an environment for rich, trusted engagement to gather insight. Sprints are designed to evolve questions and iterate within the insight development journey.

Video Insight Deliverables

We mix observation, interaction and self-reporting to provide deep contextual insight. Our video platform provides tools for collaborative live viewing, text/video analysis, instant video clip sharing and timely agile report-outs.

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