Strategically Rebranding to Scale
Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through the conveyance of ideas, communications,
Red Robin Retail Food Brand Licensing Long-Term Strategic Program
Red Robin’s Brand Licensing program startup from restaurant offerings to retail store shelves by leveraging unique product positioning, Signature Seasoning, and Brand Equity
Rust-Oleum Brand Licensing Program Expansion
Reinvigorate a mature brand licensing program by extending equity from rust protection to surface protection
$1B Whitespace Opportunity Identified
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Optimized Social Platform Business Model for Women’s Health
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the
adidas: Quick Validation to Drive Certainty Behind an Adjacent Innovation
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Innovative Business Model Leveraging New Technology
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business
Significant Growth through Innovation Platforms
Valen to reinvigorate growth for a mature $1B brand a new President had recently been assigned to lead
Niche Brand Next-Level Growth Strategy
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core
IHOP Breakfast Category Brand Licensing
Valen identifies an underdeveloped category for restaurant brand to expand market share
Gold Eagle: Newly Acquired Brand Needed Positioning Strategy
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
How to Understand What Consumers Really Think and Feel
Feminine care category uses new agile learning method with Valen’s Fusion Methodology