Unlocking Business Growth: When to Partner with a Brand Strategy Consultant
In today’s competitive business landscape, your brand is more than just a logo and a tagline; it’s the soul of your organization. A well-defined brand
Five Reasons To Re-Evaluate Your Branding
Strategic branding is a key driver in any industry if you want to grow your business. It is the most important element in regard to
Strategic Brand Licensing for the CEO
Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your brand portfolio.
End Gaming The Future of Food & Beverage – Channel Blur
There is one thing in common with this market disruption – Channel Blur. Channel Blurring is here now and will shake out winners and losers
5 Reasons Why You Might be Stuck When Developing an Innovation Strategy
We identified 5 reasons why leaders and their teams get stuck when developing an innovation strategy; and these issues can further hinder each and every
So You Want Bolder Innovation? Define the Types of Innovation First
Determining the portfolio of innovation projects is part of innovation strategy. The prerequisite to responsibly developing organizational or departmental innovation is the understanding what kinds
Gus Valen’s Agile Way
A perspective to apply Agile methodology in strategy, innovation, and market research
Process Improvement is Not Enough To Significantly Change Innovation Results
Increasing the probability of success in innovation is a key challenge that even the most experienced market leaders face. The probability of success is an even bigger challenge when it involves doing new things to expand
How CPG Leaders Can Make Better Decisions
The truth is that too many smart consumer products leaders try to “tough-it-out,” thinking it is normal to make “hard” decisions. Most of the time
Grey Area Consumers: Are You Listening to the Right Consumers?
Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one is on the other end
Don’t Simulate Good Decision-Making
Don’t risk making a decision in simulation mode where the results look good at first glance but the information presented is not sufficient to make
Future of the Restaurant: A Memo to the Restaurant CEO
Imagine walking but all you can do is look at your toes – it’s only a matter of time until you bump into something and