Trending Innovation Methods for Consumer Brand Organizations
The Valen Group conducted an analysis of Innovation strategy projects sponsored at the executive level from our firm and related strategic projects to identify trending
The Valen Group conducted an analysis of Innovation strategy projects sponsored at the executive level from our firm and related strategic projects to identify trending
A follow up to Valen’s Agile Way
In today’s competitive business landscape, your brand is more than just a logo and a tagline; it’s the soul of your organization. A well-defined brand
Strategic branding is a key driver in any industry if you want to grow your business. It is the most important element in regard to
Imagine walking but all you can do is look at your toes – it’s only a matter of time until you bump into something and
Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your brand portfolio.
There is one thing in common with this market disruption – Channel Blur. Channel Blurring is here now and will shake out winners and losers
We identified 5 reasons why leaders and their teams get stuck when developing an innovation strategy; and these issues can further hinder each and every
Determining the portfolio of innovation projects is part of innovation strategy. The prerequisite to responsibly developing organizational or departmental innovation is the understanding what kinds
A perspective to apply Agile methodology in strategy, innovation, and market research
Increasing the probability of success in innovation is a key challenge that even the most experienced market leaders face. The probability of success is an even bigger challenge when it involves doing new things to expand